Club L’ Avenir
Identity Design
Club L’ Avenir is an Amsterdam based womens clothing brand. Club L’ Avenir creates easy going and laid-back pieces that give an understated elegance characterized by a design and refined aesthetics with a slouchy fit.

For 2020 and their upcoming collections Club needed a new identity and language suiting their vision. A logo system to apply in different scenarios. From clothing labels to campaign posters.